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• Develop comprehensive search engine optimization recommendations to optimize search engine ranking, traffic and coverage, and execute all phases of implementation and ongoing management.
• Review website for search engine friendly design principles. Modify page elements (e.g., page titles, tags, descriptions) to optimize natural search engine listings.
• Develop targeted high quality textual content and landing pages optimized for humans and crawler-based search engines.
• Implement search engine friendly coding, optimize web site structure, textual content and internal linking structure to facilitate crawler-based search engine indexing.
• Develop and implement link popularity strategies to acquire inbound links from external web sites to improve link popularity.
• Evaluate, source and manage search engine optimization vendors.
• Research and evaluate competitors’ natural search marketing efforts and results.
• Direct website modifications and enhancements to improve search engine placement.
• Keep abreast of search engine optimization best practices.

• Prior experience in search engine optimization.
• Ability to perform web site evaluations and implement search engine "friendly" site and linking structure.
• Extensive knowledge and experience in hand coding of HTML and methods of site optimization.
• In-depth knowledge of search engine algorithms, search engine spiders/crawlers and directory submission guidelines.
• Experience with search engine positioning and web traffic analyzing tools.
• Well versed in current events and developments in search engine optimization
• Demonstrated analytical excellence.
• Proficient at using Excel. Knowledgeable in Word and PowerPoint
• Bachelor’s degree required, Master preferred. GPA of 3.3 or higher from a reputable university
• Strong communication skills in English (written and oral)
• Highly motivated self starter

• Copywriting skills, preferably in direct-response environment
• Experience with paid search engine marketing
• Understanding of traditional direct marketing principles and how they apply online
• Business to business direct marketing experience